Privacy Notice
Last updated: April 2026
Who We Are
National Motors is a family-run motor dealership operating showrooms in Limerick and Cork. This Privacy Notice sets out what personal information we collect when you use our website, why we collect it, how we use it, and who we may share it with.
What Information We Collect
- Personal identification details such as your name, date of birth, gender, marital status and contact information (phone numbers and email address).
- Your current and previous address information (covering up to 3 years), together with employment and income details where relevant.
- Information you enter into our forms is saved as you type to provide accurate and efficient responses and to improve the quality of the data we hold.
- Calls to our team may be recorded for training and quality assurance purposes.
Why We Collect This Information
The details you provide are used solely to allow our team to contact you regarding your vehicle enquiry or finance application. In some cases we may need to follow up with you before your information can be forwarded to a lending partner as part of a formal application process. Providing your information does not create any contractual or binding obligation between you and National Motors. If you choose not to provide accurate and complete information, you may not be able to access some or all of the services we offer.
Who We May Share Your Information With
We use third-party analytics tools (including Google Analytics) on our website. Your IP address is anonymised before being transmitted to these services, meaning no personally identifiable data is passed on. We do not transfer personal data outside of the European Economic Area. Our infrastructure is hosted within the EU and we apply EEA requirements to all cloud services we use (including Amazon Web Services).
Within Our Business
Your information is shared with members of our team to enable us to deliver the products and services you have requested. It may also be shared with other websites and services operated by National Motors where relevant.
With Selected Third Parties
We may share your data with trusted third-party providers, including website hosting and infrastructure providers, and communication platforms used to send emails or messages on our behalf.
In Exceptional Circumstances
- When required by law or in response to legal proceedings, court orders or regulatory obligations.
- Where necessary to protect the safety of our staff, property or the public.
- For the prevention or detection of crime, including fraud protection and credit risk reduction.
- As part of a merger, acquisition or asset sale, in which case the relevant parties will be informed.
How We Keep Your Data Secure
- All data transmitted to and from our website is encrypted using HTTPS and current industry-standard protocols.
- Data shared with third parties is also encrypted in transit.
- Personal data is stored on secure servers housed in access-restricted data centres. Remote access is limited to authorised personnel and our website services.
- We may use two-factor or multi-factor authentication to verify identity and prevent unauthorised access.
How We Store and Process Your Data
- We process your data where it is necessary for the legitimate interests described in this notice.
- Your information may be stored and reused as part of a future finance application with the same retailer, saving you from re-entering data.
- If a problem is identified with our service, your data may be reviewed to help diagnose and resolve it.
- We may use aggregated, anonymised data to improve our products and services.
- We do not send unsolicited marketing communications, nor do we sell any part of your data to third parties.
How Long We Keep Your Data
As a data processor, we retain your data for as long as required by the relevant Data Controller, or until an earlier deletion request is received and validated.
Your Rights
Right to Be Informed
We are committed to being transparent about how we use your data. This notice is designed to reflect that commitment. If you have further questions, please get in touch via our website.
Right of Access
You may request confirmation of whether we hold any of your personal data, along with a copy of that data and details of how it is used, who it has been shared with, and how long we intend to retain it. We will verify your identity before releasing any information. The first request is free of charge; additional copies may incur an administrative fee.
Right to Rectification
If any of the information we hold about you is inaccurate or incomplete, please contact us and we will correct our records promptly.
Right to Erasure
You may request that we delete your personal data where it is no longer needed for its original purpose, where you withdraw consent (and no other legal basis applies), where you object to our use and we have no overriding reason to continue, or where we are legally obliged to delete it.
Right to Data Portability
You may request a copy of your personal data in a structured, commonly used and machine-readable format, for transfer to another organisation. There is no charge for exercising this right.
Right to Object
You may object to our use of your data for our legitimate interests. Unless we have a compelling reason to continue, we will stop processing your data for those purposes upon receipt of your objection.
Right to Restriction
You may ask us to restrict processing of your data (i.e. keep it but not use it) where you believe it is inaccurate, where you have objected to its use and we are considering your objection, where we have used it unlawfully but you do not want it deleted, or where you need it retained for a legal claim.
Questions or Requests?
If you wish to exercise any of your rights, have a question about this notice, or want to raise a concern about how we handle your data, please contact us via our website.